THINGS TO FOLLOW BEFORE YOUR SHOPIFY WEBSITE LAUNCH
You probably would have recruited team members, designed the product, acquired funds, and structured a website by now. The next step, which most businesses tend to forget, is to checklist the Shopify website before launch. This article provides you with the sure-shot tips to make your virtual store a huge success. It includes everything you need to ensure about your site before it goes live. The fact that how critical a website is cannot be overstated enough. Because no matter how much potential you hold, your website will be the tiebreaker for a successful business.
20 Things To Follow Up
This article discusses 20 things to follow before your big Shopify launch. We have a few pointers below that will help raise the bar for your competitors. A checklist has been provided below:
First Things First
Customers are everything. Prioritize their needs at all costs. Pick your niche. Know your target audience and reach out to them. Get feedback from your prior clients, if any. Design a website that will attract maximum traffic. Experiment and make things attractive. Your product needs to provide a solution to a problem. Be aware of it.
3rd Party Integration
You need to maximize your reach as a seller at this point. So, hire affiliate partners or integrate third parties to help you achieve that. You should have a sales channel strategy in mind. Build your consumer base not just through Shopify but also through other marketplaces like Amazon, Flipkart, etc. Surround your buyers with the content you want them to consume.
Page Testing
Before launching your site, you need to check whether all the pages are linked as they are supposed to be. Check the presentation of your website. Make sure your content is up to the mark. Your images should be of decent quality. The text should be readable without any grammatical or spelling errors. Otherwise, it will create a negative impact on the readers.
A Great Domain Name
You can add unique domain names for your unique website. Firstly, it will make your website look professional and prove its authenticity. As you receive a domain name, it will be your website’s new identity mark. So, invest wisely in a good custom domain representing your brand and adding value to its profile.
Google Analytics
These analytics tend to funnel your customers' requirements according to their needs. They will know who prefers what. You cannot see your consumers, and they cannot see you. But Google Analytics will measure your traffic for you and find your target audience.
Optimization
This will help your website to rank the highest. By strategically using SEO techniques, you can make your mark. Think out of the box and go as creative as you can. Use the meta descriptions to amplify your customer base. Create that hype beforehand.
404 Errors
You were not very pleased the last time you visited some site that showed the 404 gateway. Make sure some unwanted pages do not disorient your customers. Do not make navigation troublesome for them. Even though your site is new, you do not want to lose customers over 404s. So, track such glitches through email alerts and be prepared. This will enhance the experience of your customers.
CTA
Call-to-Action will assist the users with each step to take. They will provoke the users to take some spontaneous actions. CTAs will take decisions on behalf of the consumers and do the work for them. Remember that your purpose was to make the user experience as smooth as possible.
A Mobile Website
In setting up an e-commerce store, you promise your customers an easily accessible website. But how is it fair if your website works differently for cell phones and desktops? Design something your buyers can access anywhere and at any time. Ensure mobile-friendliness, and you will be taking your store up a notch.
CMS
CMS will help you and your team manage the site more efficiently. No technical knowledge of coding is required to use it. You can easily take charge anytime if you wish to make amends.
Be an Open Book
Build trust among your buyers. Prove your credibility. Make sure you attend to your customers well from the very beginning. Make it easy for them to approach you from the website itself. Provide personal details like contact number, name, email id, etc.
Be accountable for your mistakes and let them know all about you. Make your customers feel at home.
Integrate Payment Gateways
Do not restrict the payment options of your buyers. Accept all sorts of payment, be it Google Pay, PayPal, Debit cards, Credit Cards, or conventional payment methods. Ensure there is no threat to the customer’s data during the payment. Make the procedure hassle-free.
Always Be Available
Just make sure all your notifications are turned on. Your cell phone should not be switched off during or after this phase. Be available for your clients at all times. Turn on your email notifications. Be alert always, or your customer will be someone else’s.
Internal Linking
Sometimes your best product might not rank the best. So, to not lose all those customers (and some extra ones), just interlink your content. These hyperlinks will lead your buyers automatically from one page to another. With a well-planned interlinking of pages, garnering customers would be a piece of cake for you.
Split the task
Feeling drained after picking up a niche, designing the product, and building a brand name? Sit back and relax. Build a team and allot work to experts. You can simply supervise them or indulge in a task if you may. This will improve the efficiency of work as well as workers. Your site will be more presentable and synchronized. Also, your website will have more diversity and ingenuity.
The Test Drive
Do not skip this part at any cost. You might believe your website is perfect but do not let that overconfidence get to you. You need to take a mock test. Double-check it. Let your friends surf through it once. Watch out for bugs or glitches. Proofread the text. Do some editing if required. Thoroughly check everything. Does it look like a site you would desire to visit? If yes, then go for it.
Spread the Word
Set up social media accounts if you do not have them already. Even if it has been months, you need to open that embarrassing Facebook account. Connect to the world via DMs, stories, posts, links, and emails. Ask your family, colleagues, relatives, and everybody around to promote your store. Just let the world know about the launch of a revolutionary store.
‘B’ Prepared
The Worst-case scenarios and the ‘What ifs’. You need to watch out for all these. Be prepared with a Plan B. Create stage sites if required, and make a clone of your website. Have other backups handy to avoid last-minute grappling. You do not want to be cold feet before the big launch.
Secure and Insecure Stuff
The privacy of you as well as the customer is very crucial. Watch out for hackers. Get an SSL Certificate for your website. Make sure every conversation you have with a client is end-to-end encrypted.
Also, remember that your password-protected site will cost you tons of customers. So, you might want to disable that storefront password feature. Allow easy access to your website to your customers.
Legal Licensing
It is time to fulfill the legal requirements of your website. Get all the licenses approved. Take care of the ‘Conditions Applied’ section. Deal with the cookie warning part, also. It is the most tedious but the most crucial part of your launch. You might get in serious trouble otherwise.
Conclusion
Developing a website is the most complex of all the endeavors in an e-commerce business. That’s what makes it different from the traditional brick-and-mortar store. There are many things to worry about, especially if it’s your first time launching an actual website. We have it all covered, and you might want to bookmark it if you plan to launch a Shopify website.
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